Five-member group POW (Yochi, Hyunbin, Jungbin, Dongyeon, and Hong) releases its new single album FLAVOR at 6 p.m. KST on July 28. The project marks the group’s first summer-themed comeback and arrives six months after its previous single. Leader Yochi produced every track, sharpening the group’s identity under the concept “POW Beauty Factory.” Each member’s distinct personality is framed as a unique “flavor.” The group also promises a signature “frame performance” built on razor-sharp synchronized choreography and layered stage direction. In a statement, the members said they feel especially excited for their first summer release and hope listeners will immediately associate the season with their music. Promotions begin July 30 on Mnet’s M Countdown.
POW debuted on October 11, 2023, under Grid Entertainment with the EP Favorite. The lineup mixes Korean members with Thai actor-singer Yochi, who brought a sizable international following from the start. Dongyeon previously competed on SBS’s Loud. Since debut the group has steadily built a reputation as a “growth-type all-rounder,” improving live stability and emotional delivery across releases such as Boyfriend (2024), Being Tender (2025), and the January 2026 single Come True. Their fandom name is POWER. The decision to hand full production control to Yochi this time signals a clearer musical direction after nearly three years of incremental progress on music-show stages and global charts.
International fans have responded with bright anticipation. On X and YouTube comment sections, POWER accounts and casual listeners called the teaser “crisp,” “refreshing,” and “pure summer,” praising the pastel visuals and upbeat energy. Many noted they had been waiting for a full summer track from the group, while Thai and Southeast Asian fans highlighted Yochi’s increased creative role.
Pre-save links and short clips circulated quickly among smaller K-pop communities that follow mid-tier acts, with several comments describing POW as still underrated yet consistently improving.
