TREASURE 'IF I' MV Hits 100 Million YouTube Views in Record Time

TREASURE just dropped a massive milestone that’s got the entire K-pop world buzzing. On June 13 at approximately 4:49 p.m. KST, the music video for their title track “IF I” from the 4th mini-album NEW WAV officially crossed 100 million views on YouTube and they did it in a blistering 11 days, 22 hours, and 49 minutes.

That makes “IF I” not only TREASURE’s fastest MV to ever reach the mark (shattering the previous record held by “JIKJIN” at nearly 196 days), but also the quickest K-pop music video of 2026 to hit the milestone.

What makes this achievement even sweeter? “IF I” is the group’s first full English-language title track, blending catchy pop hooks with the infectious energy that TREASURE is known for. The sleek, vibrant visuals think high-fashion street scenes, sharp choreography, and the members’ undeniable charisma have clearly resonated globally. Fans (Teumes) have been streaming non-stop, turning every replay into a celebration of the boys’ growth since their YG debut.

I still remember catching the MV premiere live on June 1. The moment the beat dropped and the members hit those synchronized moves, it felt fresh yet unmistakably TREASURE. As someone who’s followed their journey from “Boy” to now, this English track feels like a confident step toward broader international appeal. One choreographer I follow on X praised the video’s dynamic camera work and the seamless fusion of powerful dance breaks with emotional verses, calling it “a visual and sonic upgrade that keeps viewers hooked on repeat.”

The momentum doesn’t stop at views. The track has dominated charts like Bugs in Korea and iTunes worldwide, and the group just secured another Hot Stage win on Inkigayo with strong fan votes. With over 8 million YouTube subscribers and pre-orders for NEW WAV surpassing 1 million, TREASURE is clearly riding a new wave in 2026.

This 100M milestone isn’t just a number it’s proof of the unbreakable bond between TREASURE and their global fanbase. Teumes worldwide turned out in force, and the boys are showing why they deserve every bit of this success. If the first two weeks are any indication, “IF I” is set to stay on our playlists for a long time.

Search the MV now and join the party you won’t regret it. Here’s to more records and bigger stages ahead for TREASURE!

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