BTS’s 2020 single “Life Goes On” has surpassed 600 million YouTube views, Big Hit Music announced Sunday. The music video hot with warm, natural imagery was directed by Jungkook, who used the visuals to reach out to fans and cast a message of hope amid the COVID-19 pandemic.
The ballad, released on the septet’s seventh EP Be, credits members RM, Suga and J-Hope among its writers. “Life Goes On” made chart history by debuting at number one on Billboard’s Hot 100, becoming the first primarily Korean-language song to top the chart. The track has also amassed massive listening figures across platforms, generating over 1 billion streams. Fans and critics praised the song’s understated arrangement and consoling lyrics, which matched the MV’s intimate, homegrown aesthetic and Jungkook’s understated direction.
Big Hit Music highlighted the milestone as another notable achievement in BTS’s ongoing global impact. Since its 2020 release, “Life Goes On” has remained a touchstone for listeners coping with the upheaval of the pandemic, often cited for its gentle reassurance that daily life and small joys continue even in difficult times. The video’s simple scenes band members in familiar domestic settings, quiet moments of reflection and connection resonated with viewers around the world, fueling repeated plays that pushed the clip past the 600 million mark.
The song’s success underscores BTS’s crossover appeal and the way the group blends personal songwriting with mass-market reach. With Jungkook stepping behind the camera and three members contributing to the writing, “Life Goes On” stands as an example of BTS’s collaborative artistry and their ability to translate intimate experiences into global chart-topping music.
As the clip continues to accumulate views and the song maintains a steady presence on playlists worldwide, fans celebrate the personal touch behind the project and the comfort its message has provided during uncertain times for many.
Source: The Korea Herald
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