[EXCLUSIVE] Winwin Goodbye to NCT and SM Entertainment

[EXCLUSIVE] SM Entertainment confirmed on July 8, 2026, that Winwin (Dong Sicheng) will part ways with the agency effective July 9. The Chinese idol, who trained under SM for over a decade, is stepping away from his roles in NCT 127 and WayV to chart his own path.

Winwin debuted with NCT 127 in 2016, bringing his graceful dance style and quiet charm to stages across the globe. In 2019, he helped launch WayV, bridging K-pop with Chinese audiences. Over the years, he built a parallel career in China tarring in popular dramas, variety shows, and even establishing his own studio in 2021 for greater creative control. Those who followed his journey remember the poise he showed during intense schedules, from grueling trainee days to sold-out tours.

In his touching Instagram letter, Winwin opened up with genuine warmth: “From 2016 to 2026 10 years have passed by so fast.” He reminisced about old photos, hardships that built resilience, and the joy of connecting with Czennies and WayZenNies. “These past 10 years will remain one of the most precious chapters of my life,” he wrote, promising to carry the same passion forward.

This news comes amid a wave of NCT transitions. Earlier in 2026, Mark departed both the label and group, while Ten exited SM but continues with NCT/WayV activities. Industry observers note these shifts reflect evolving K-pop contracts, where artists seek more autonomy after initial success especially Chinese members balancing dual markets.

One longtime K-pop manager I spoke with (on background) highlighted Winwin’s move as strategic: “With his acting foothold in China, independent management through Winwin Studio positions him perfectly for diversified growth.”

Fans have flooded social media with nostalgia and well-wishes, sharing concert clips and personal stories of how Winwin’s performances inspired them. As someone who’s covered NCT for years, it’s bittersweet watching these talented young men mature beyond the idol system that launched them.

Winwin’s story reminds us that behind the spotlight are real dreams evolving.Here’s to new beginnings for Winwin we’ll be cheering from afar.